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INTERNATIONAL STANDARD SERIAL NUMBER

INTERNATIONAL CENTER

Evaluating the potential of rural tourism with a sustainable development approach (Case study: Konar Sandal village in Jiroft city)
Volume 4, Issue 1, 2023, Pages 11 - 29
Author(s) : Dr. Ali Salari* 1 , Sadaf Heidary Delfard 2

1 (visiting professor of tourism management department), Market orientation, Qeshm Institute of Higher Education

2 (Master’s graduate, tourism management, Market orientation, Qeshm Institute of Higher Education

Abstract :
Abstract The objective of this study is to plan the sustainable development of tourism in Konar Sandal Village, Jiroft City. Research methods are divided into applied and developmental types depending on the topic, and are divided into descriptive, analytical and methodological research. The population of the census is divided into tourists and citizens of the village of Konar Sandal, which has 1,500 people, and many tourism industry professionals, experts and officials of organizations and agencies related to the Jiroft region and the city. The number is 30 people. The sample size of people in this area was calculated at 266 people using the Cochran model. T-test and SWOT model were used to analyze the data and test the research hypotheses. The results of this study showed that residents intend to develop rural tourism to increase employment, promote community well-being, and improve economic conditions. Also, Konar Sandal village is not good for entertainment, health and medical infrastructure. And the development of tourism in this city is affected by the lack of concrete infrastructure and obstacles to tourism, which must be corrected for tourism development. These are the problems. The ancient Konar Sandal Hills are one of the most important rural tourism areas in Jiroft City and, if properly organized, can be selected as state and national tourist spots. Key words: tourism, rural tourism, sustainable development, Konar Sandal village, Jiroft city
Keywords :
tourism, rural tourism, sustainable development, Konar Sandal village, Jiroft city